End of the 60s was developed in the U.S. by the Defense Department a technology that allows universities and research institutions could be implemented. The goal was a better use of computing capacity. First was the “network” is limited to America, and later still came to more universities and institutions worldwide. The first and most important application that was used with the Internet, was sending e-mails. Since the early 90s, the Internet is freely available and is used commercially. Allows the browser has been through, could be the design of graphical commands. In the early days of web design on the Internet only played a minor role.
The presentation was limited to text links and the occasional pictures. This simplicity in design also made it easy for users to surf the site and to grasp intuitively. For years, sites such as Yahoo.com which were designed by simple, but it could bring about important traffic. Even today, the Google.com search engine leader is characterized by a simple design Home page. Since the late 90s, the web design and thus have developed the professional group of web designers rapidly. The focus of good design is primarily a site’s usability.
This is where the frequent conflicts between the creative agency, the clients and consumers. Not clearly identifiable links and confusing user interface pose a risk within a page that the user exits the page quickly. End of the 90 years the Internet has been discovered by the media as a new communication channel. This was the web design to a new meaning, which is hosted on television. The company website was thus a separate “channel” for the offering company. The progress of the programmers and the technique with Flash applications and high-speed Internet connections made possible a much more complicated web design. This was directed mostly at the “forefront” among the users. Each new version of a browser enabled new graphical developments of users with an old browser or restricted not only could be used. The younger generation among Internet users but is always anxious, “up to date” and to use the latest browser versions. was in the early years of commercial use under Web designers the rule: “An internet-year, three months”. This meant that a website has been updated quarterly on design aspects. After this cycle is not working anymore. More important than the relaunch is the fundamental relevance of the content of the website. Herein, there is also an important requirement for web designers in the design, because a website’s content is usually maintained with content management systems that also lay people who do not know any HTML coding, allows to write current text and to be on the homepage.
Do you have a business or just a job? Michael Gerber is a business consultant who has left a deep impact with their comments on SMEs. In particular, you see and what the role of business owner. Gerber says that people get into business for the wrong reasons. The error is that they are skilled technicians who are very good providing the customer what the business offers and therefore believe they can leave their jobs and earn more money by making them yourself. Gerber is what employers called an attack when the technician leaves his job and opened his own business. These technicians are convinced that you will find more freedom in your business working for others, but find that in their own business are the hardest job in the world because there is no escape.
It is they who are doing the work. They and the business are the same to! But if they themselves have become the business, then did not create one, but have created their own gig. Words are self-employed. According to Gerber, the role of business owner is very different. The owner must create a business that works independently of him or her. In this case, the business has to operate without the work within it. At that time, the business owner can choose to sell it or not, because in that moment have a source of passive income from a money making machine. Also when your business reaches this level, the model can be replicated from one place to another.
Professional Search Engine Optimization is essentially based on three fundamentals: choosing the right key words, the first step, the selection of the most important keywords for the site is to be optimized. Here, special attention should be given to a good choice since all subsequent optimization – Working on these key words are based. The following should be considered: * Frequency of Looking Through various tools (such as Overture) can be determined the number of searches to specific terms. * Keyword – combinations are usually entered multiple words together to advance the search results according to their own wishes to restrict. * Various spellings of key words singular, plural, with and without word spacing, etc.
It is important also to determine in advance how the search engines react to these different inputs. * The greater the competition existing competitors, the greater the effort to achieve most appropriately high rankings can be. * Intention of the user when entering the Search Keyword experience has shown that user by entering more search terms rather than want to buy products with only one. * Limited to a handful of key words for a website, it should only a handful of key words and keyword combinations are chosen to actually enable a concentration on it. OnPage – Optimization to optimize OnPage include various methods to optimize the source code of a website for search engines.
Once the keywords are selected, the website can be adjusted accordingly. In essence what the task is to show the search engine that these words are particularly relevant to the website. This is ensured by a correspondingly high occurrence in the texts on the site. To this keyword ratio should be kept to a highly respected general to be a lean source code (using DIVs and CSS). In addition, the key words occur in as many areas of the site (headers, lists, bold, …). It is important to note that a middle ground between good and readable for search engines to find texts must be prepared. Keyword stuffing (repeating the key words to oftes) should be avoided at all costs, as this may adversely affect results. In addition to the texts that are visible to the user should include the meta tags (and here especially optimized the Title and Description tags). Finally, attention should be paid on a good internal linking, ie the main pages must be linked directly from the home page. Even among themselves as possible, some links are used to the different bases of the site. OffPage – Optimization to optimize OffPage include all measures which can be naturally performed not directly on the site. The most important point here is to increase the link popularity (link building), but also to index the entire site in search engines is an important part. A high link popularity is important for several reasons: * The placement in search engines Most search engines (and especially Google) Link Popularity considered for the evaluation of a website. The higher the link popularity, the more likely is a similarly good ranking in search results. * More visitors by linking to other sites, of course, also possible to directly get there by visitors and to boost awareness of your own site. * Google PageRank at Google runs the number and quality of the links in the so-called PageRank is one of the Toolbar is apparent to every site on Google. The higher the PageRank, the more likely other sites will be willing to link to you. Below you will find detailed information about PageRank. More information about Internet Marketing