Month: March 2014

    Marketing Tool

    Use wants to be well-planned – best advice from the outset saves money and time just seems the use of social media as a marketing tool for Germany’s medium-sized businesses and to be affordable, that is the commonly held opinion anyway. There arises but why, then, this way of advertising in today’s networked world yet so little is used. The barriers are apparently to overthrow, too high for most of the business here in the fray. “The study future of content” shows that many executives afraid to open their businesses for the modern forms of communication, the social media offers. 59 percent of those polled see this media even as danger! This fear, power to lose influence and control in particular. Who thinks so missed an important opportunity the chance to make more competitive to his company in the long term! Cornelia Euringer-Klose and Christian Furst are experts in the field of social media and advise customers of various industries. You know well the concerns of the business lines.

    We are often asked whether it makes sense to invest media culture in their own company in the construction of a social”, the two reports. In particular, the loss of control is the first obstacle on the way to a successful marketing with the help of new media. However, this loss of control is only felt and reverses when the exact look in the opposite direction. Because its own act on the Web means a gain in various areas: better listening and necessarily active authentic involvement on the platforms even allows, to improve its own products, to achieve a sustainable competitive advantage for the company eventually with the interlocutors in the social Web! Absolute control never will be even with the utmost care and highest costs even without social media! Now most of the entrepreneurs despite great misgivings is certain that social media marketing will occupy an important role in the marketing mix but. Problematic, the high time commitment for the care of the platforms is often seen. While many social media wish quickly resounding successes. Social-media engagement needs a smart plan, regular time and a continuous commitment to the success. And of the operator must be aware of”Euringer-Klose makes clear.

    Only with long-lasting usage can be obtained through the use of new media in the market. And because each company must decide for themselves whether it goes here. But it is worth at the end for all those who opt for a such a marketing channel with all the consequences, because the return is especially valuable: the chance to connect with the target groups directly in contact, to learn from her, to convince them, and ultimately perhaps even to inspire. “Prince puts it in a nutshell: only thus it is possible to participate in discussions around their products!” Cornelia Euringer-Klose and Christian Furst seminars for entrepreneurs are offered in social media an initial offer, expanding existing knowledge or help to develop individual solutions for companies. More information at C. Euringer-Klose

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    Animated Logo Design

    Animated logo design is everywhere today, why? This is a latest talk of the town; every single entrepreneur is running to get his animated brand identity. Animated logo design is everywhere today, why? This is a latest talk of the town; every single entrepreneur is running to get his animated brand identity. Things have changed and will keep on changing with time. Today, animation technology is considered as a power pact compact which offers various features to the vignette. Animated logo design is the latest technology and trends in the market of online business entrepreneurs, as very well it is said about technology; do you realize if it were emergency for Edison we had be watching TV by candlelight?How true! Ali Boliska has clearly emphasized on the importance of technology in his famous quote.

    It sometimes turns heavy on the pocket of small business owners who want to get their brand identity from a reputable graphic design company. This takes them to search for free animated logo over the internet and they get it as well but they should remember a fact that if something is free, the quality is alarmingly compromised which can be disastrous for your business reputation in a long run. That said; animation technology would be a power pact compact that take wants your business identity imprinted in the minds of your potential customers. Countless that reasons are in mind wants to win over your thought, do you want to see a showcase; Here it is 1-biggest difference between animation brand identity and a simple one is that a viewer will eventually look at it for few minutes that will stuck in his memory for days as opposed to a simple one. Secret is the transition which forces people to look at until its done, even better if its creative, enthralling and unique, they will again watch it over and over. 2 If someone spend few minutes watching the animation, then obviously it is stored in their minds and if it is saved in their minds then they might be thinking about your business as well even if the logo is not present there. 3 it will surely spread like fire in the forest, if someone likes your brand identity that is based on animation technology.

    He will come back to your website often to review your mark brand identity and if you are lucky enough, they want to build links by inviting friend to your site building the traffic gradually but there has to be quality and ingenuity in your work. 4-not only that, it can be used in commercial advertising or presentation giving you on edge over your competitors. Several advantages are associated with animated logo design if you think seriously. Take the example of Yahoo, they were some of the first people to recognize the importance of animation technology and now see that they are scaling the heights of success. As I what running out of space and time, I managed to provide you only four reasons but I think they are powerful enough to change your mind think and decide!

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    Exclusive Corporate Identity

    Simple black and white Berlin, Klaus Bender 18.07.2013 – after many years as a copywriter in various agencies was carried out at the end of 2011 his dreams of professional and entrepreneurial freedom. He is ready to accept responsibility and worked very successfully as a copywriter and Creative Director, including for agencies such as Atletico Germany GmbH and grey Germany GmbH and customers such as Alliance, Mercedes-Benz, and Panasonic. Style, elegance, and love of the written word are traits which characterized Copywriter Klaus Bender. The corporate identity developed by menze + Cook us to sustainable transport his message. High-quality cards with blind embossing bring the logo designed by us especially. Marking pliers as an integral part of the equipment makes it feel on the letters and letter and leaves individuality and exclusivity on the paper.

    The Web page created by us completes the distinctive look and feel. You seamlessly integrates with the overall appearance of the freelancers. Through the simple Outline the navigation and programming in the responsive design is intuitive to use on all popular displays the Web page. The selected font “Lapture” combines the principles of the Gothic writings with which the Latin she makes, without appearing too headstrong. It also ensures noble accents in all communications and reflects the personality of the Texters as all other actions authentic.

    Recognisability and credible design in the focus of our activities were in the development of this corporate identity. Communication is as successful, if she can be associated with exactly a unique sender. With better coordination and consistency in the use of all elements of the corporate design menze + cook at the just-completed project succeeded again memorable.

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    Corporate Communications

    Documents networks in corporate communications effectively use Scribd, SlideShare, Issuu, Calameo or Joomag: documents networks are among Internet users looking for information becoming more popular. So, this social media offer much potential for corporate communications. Tip 1: documents networks as virtual press boxes for use on the documents networks provide users their content other Internet users usually as PDF files to browse available. So, companies can use documents networks to inform their audiences with information about the industry and its products and services. Companies can adjust their online press releases with their corporate news on the document networks and use them as virtual press boxes. To facilitate the research company media representatives and provide an interesting starting point in search of their target groups after news about the company. Tip 2: with interesting information convincing for the publication on the documents networks offer Online press releases an ideal format.

    Because they allow companies to process all the important information about the products and services in a current news format. So companies take up successfully the need of the reader to interesting and relevant information. Tip 3: the companies as an expert position can in their online press releases give hints and present your product or service such as problem-solving. In addition to information about the company, you can publish current news from the industry. While companies should ensure that this information is clearly stand out in their online press release.

    Thus, present company on the documents networks as an expert in their field of expertise. Tip 4: emotions with graphics, images spark pictures and videos, graphics or videos from gaining the attention of Internet users simply faster than plain text documents. Therefore companies can use Visual content to your online press release much more appealing for the Target groups to create. So they offer material for the processing of corporate news media representatives.

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