Advertising and Products
But there are significant differences. Information site provides an opportunity to acquaint visitors with the goods or services, read the summary and technical descriptions, but further contact is provided only by telephone, fax, e-mail. Shop allows independent selection of goods by placing in a basket and a further count of the purchase price. You press the button "confirm order" and you can go about their business further. It remains to be placed that order will be processed by the sellers store, packed and delivered to the address you provided at the designated time. But is it really all that simple? How to find us? Driving through the city streets, we see many signs and posters, which carry information about the seller's name and address.
Without leaving your office or home, we can get the same information from advertising and special publications. Radio and television advertising torturing us, interrupting an interesting show. But as we find in the Internet, where sites are hundreds and hundreds of thousands. Just thought out position on the promotion of the site key requests help to find a visitor to our site. Unlike the material world and is in search of a visitor, not vice versa.
What product to offer? It's very simple. What you have or can have. None. Not so simple. In its proposal, we must also know something. The site should be concise and complete technical description, and the seller would need to provide detailed and expert advice. Buy material store, the buyer sees a house, office premises, the manager, merchandise.