Carlin sales direct, S.A., the leading chain in the field of stationery in Spain, has been the company chosen by Hewlett – Packard (HP) to introduce a new concept of reprography and digital printing business international. The Alliance leverages the existing synergies between the company’s stationery and activity of HP. This agreement was presented at the XV Edition of Expofranquicia. Carlin stand in the living room was shared with HP, so they could show entrepreneurs the advantages of this new system. The new system, called HP Print Station, part of the vision 2.0 that has HP’s printing as something relevant and inspiring, as content moves from the desktop to the web, says Paolo Dal Santo, Director of the HP Print Station program in EMEA (Europe, Middle East and Africa). We decided on Carlin because he is a reference in the world of the franchise and the consumable.

HP Print Station is a service of printing for businesses and Carlin offers the largest capillarity of Spain to reach them selling consumable. Usually, the person who needs stationery products also needed printing products. The union is ideal in this regard. Thus refers Joan Morales, head of Marketing of HP image and printing, the agreement with the chain of stationery which leads the sector in our country and in neighboring Portugal, and has almost 500 establishments throughout your network. Pioneer, is a project since the agreement with Carlin only includes Spain and Portugal and it’s the first implantation in Continental Europe adds Morales. The HP collaboration and economic developments have led Carlin to slightly modify its current business model to increase the market niche which are directed and achieve, so that the final customer will find everything you need in one place, with the quality and guarantee that bring both brands. Carlin sold from now their business models hiperpapeleria and ofimarket – with the addition of the HP project.