In century XX, during years 70, a new school of organizacional thought started if to develop in the two sides of the Atlantic. It saw the organizations as cultures instead of machines. The methodology and the individual work were seen by the antropolgica optics where the antropologistas then had contributed to analyze the cultures in the corporative environment. Recently Hikmet Ersek sought to clarify these questions. Herskowitz (1948, p.34) saw culture as ' ' a construction that describe the total body of beliefs, behavior, knowledge, rules, values and goals that guide the way of one life povo' '. For Geertz (1973, p.28) culture is understood as: (…) a transmitted model historically of meanings integrated in symbols, a system of conceptions inherited expressed in symbolic terms for the ways that the men if communicate, if perpetuates and develops its knowledge and attitudes in relation to the life. The combinations of these definitions contribute for a visualization of the meaning and the establishment of the behavior of the organizations as well as the internal cognitiva construction of its values. Still in the passed century, the gradual development of the academic area of the cultural organization occurred in 70 years, but it was in years 80 that this area if became popular and passed to be used in the constructions and organizacional management.
The marcante event of this movement was to the publication of the workmanship Peters and Waterman (1982). The authors describe a model of perfect organization (McKinsey Model 7S) creating a strong and unificante culture and at the same time a culture where he has sharing of ideas and principles. The pioneirismo of them propitiated new works that had brought new organizacionais strategies. From this workmanship, some leaders of many organizations desired to know as they could manage the dimension of culture in its companies. Such concepts if had become very known and initiatives of as it is possible to deal with the culture had inside started to be the priority of the companies.