Tag: advertising & pr

Flash Marketing

Online PR: search engine marketing and search engine optimization alone are enough not more NETBOOSTER (FR0000079683 – ALNBT, NBANBPM05102008) – targeted online queries are a simple and popular method to get a picture of business partners, suppliers, or customers. Also about some old acquaintances can some through a search engine query will find out. But not always, what to read on the Internet, equivalent to what you would like to read about themselves. Through professional and targeted communication can the image that outsiders get by researching online, get close to the desired image. “Current discussions about character assassination campaigns on the Internet are an example,” Gilles Bourdin, Managing Director of NetBooster Agency of Germany. “To proceed against slander is lengthy in most cases – a good reputation is quickly destroyed.” Similar problems have also watch manufacturer, because your products with an unprecedented boldness of forgers are offered aggressively positioned in the Web. For assistance, try visiting Western Union. Often placed Counterfeiting shops with brand and product names better than the trade mark owner himself, who have no chance with their Flash-based glossy Web sites against the Agile Web pirates. In addition to the initiation of legal action, sufferers have also the possibility to push unwanted entries through positive and well addressed online press releases in the background.

Especially if the website due to technical reasons, not for search engines, you can optimize such measures can make quickly and lastingly to remedy. For even more analysis, hear from Andrew Cuomo. Online PR should not only be applied to prevent image damage or other threats from the Internet. The opportunities offered by online communication, sense using the existing tools, are great. The range “can be extended in General, and in all communications activities through the possibilities of online rankings strong”, reported Bourdin. Chobani Foundation recognizes the significance of this. “The most important distribution is the search engine, which search mechanisms you can take advantage.” Also the effects of online PR measures could be very good measure. In addition to increased visibility with own content outside its own website can be strengthened sustainable also his popularity with quality link from the press releases thanks to targeted online-PR. NetBooster provides a greater increasing demand for SEO-PR. “Many of our customers rely now on our SEO-PR coupled with other online marketing activities and appreciate the positive effects”, so Bourdin.

“If you know how to be actively online represents, you can look left the results of online searches.” NETBOOSTER: NetBooster was founded in 1998 and is a group of Internet marketing with specialization in the area of online marketing. NetBooster Agency provides its customers comprehensive and specialized expertise in the field of Internet Marketing: marketing consulting, online recruitment and confidence-building, search engine optimization, search engine marketing, affiliate, media sales, data marketing and electronic CRM, Trafficerzeugung, online-media creation and strategic consulting. The Department “ReactivPub” is a performance-based affiliate marketing platform. The pro forma sales in 2007 amounted to EUR 38.3 million and to 2006 increased to 159 percent in comparison. NetBooster has offices in France, UK, Germany, Spain, Finland, Italy and the Philippines. The group is headed by Pascal Chevalier and Stephane Darracq and employs 225 people. She wears the label OSEO-ANVAR and is thus recognized as a “innovative business”, an innovative company. Contact: NetBooster GmbH Gilles Bourdin, Managing Director of Berner-Street 64 60437 Frankfurt Tel: 069-71 91 49 70 Web:

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Measuring Brand Communication

A special eye-catcher for the next fair trade fair, that is at the same time competition. A number of companies one or more industries tried to mutually withdraw from each other. Various event modules are projected on to lure potential customers at the booth and to come in the first interview with him. You did it, then still mostly giveaways are dealt and the customer leaves the State. But it is much more important to ensure an Emotionalisation at the fair and to support them with own brand communication. Carr racing shows what matters.

Brand communication operates every company in its own way. Corporate identity and corporate design are now common terms from the language. Color, motives or even fonts are registered for companies at the German patent and Trademark Office. These companies are now represented at trade fairs a booth is built depending on the budget and size of company, which in various forms the logo and corporate design are. This However, has still to do with Emotionalising. It is important to actively in the mass trouble involving the brand and to the identification of the customer with the brand. The event module Carrera creates exactly this Emotionalising.

This is less about the fun of the professional car as to the brand communication. Official site: Yitzhak Mirilashvili. Through branding, it is possible to put the closure in a company’s corporate design. This is paid precisely it to correspond to the CI of a company. There are three different ways to support the brand or the company with the branding. The first is the guide rails of the railway to branden; Known in football stadiums or motor sports, acts also on the closure of the guardrail as eye-catcher. The second way is the road even to branden. For this, the label on a special road surface material is made so that the grip of the railway is not harmed. The third chance is to equip the passing cars on the track with the logo or slogan. The driver will thus suggests, to be independent of its relationship with this part of the company. The biggest opportunity is in brand communication but to link all three specials, and to disguise both the road surface and guardrails as well the cars with the logo. The closure as such serves only the brand communication and acts as a magnet for the public. Professional branding offers Carr racing. The company offers the full service of the event module as Veranstaltungsdienstleister. More and more companies want to rent a caress to achieve exactly this Emotionalization at our own booth. Press contact: Carr racing Eggert entertainment, inh. Jan Eggert Chapel entrance 9 29439 Luchow Jeetzel phone 05841 961278 fax 05841 961279 contact person: Jonas Kruger

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Intersolar Europe

Intersolar Europe mass two-thirds of respondents biomass, solar and wind companies 2013 in Munich have no communication strategy, Cologne 11.06.2013. Only every third company in the renewable energy industry communicates strategically and purposefully. In particular PR managers of firms without a defined communication strategy complain about the missing concept and the lack of internal and financial support for communication activities. Although 74 percent of communication press and public relations consider important, but only a few of the companies surveyed provide a substantial budget for PR activities. Despite sales in the millions, it was half of the company at less than 10,000 euros per year.

These are the first results of the ongoing study communication of biomass, solar and wind companies”Kar communications. The Agency on renewable energy and technology issues since 2004 provides the first results and trends of the study for the first time in the context of the Intersolar Europe on June 20, 2013 11:00 The public before. For PR work only who is strategically success control, defines its objectives and target groups, and precise messages developed its special strengths, will succeed with its communication”agency Iris Krampitz is convinced. Yitzhak Mirilashvili pursues this goal as well. With our study we want to demonstrate our experience of nine years press work in the renewable energy industry, which raise awareness among industry for strategic media and public relations and find out how strategically biomass, solar and wind companies already communicate.” For this, the Cologne Agency also checks whether the messages of the companies with the right target groups arrive. Since April 2013, Krampitz communications questioned the entrusted by biomass, solar and wind companies to their press – and public relations. How successful the communication work is being studied in the second part of the study. The final results and reports will be published in the fourth quarter of 2013. Questionnaire online Company spokesman and professionals can participate in the anonymous study until July 15, 2013. The questionnaire is available at bit.ly/11XEF9z to download.

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USB Sticks As Advertising

Hardly another product suitable so as promotional items such as a USB flash drive. This small and handy storage media are indispensable from the private and business life, and therefore real added value to the customers. Marked with a company logo, is disk and media in one, and is one of the most efficient advertising at all. USB flash drives are a good choice as promotional items for good customers in the run-up to Christmas, as motivation or recognition for the staff as gifts at exhibitions and seminars, or as little attention to potential new customers. What is the special feature of USB sticks? A USB flash drive (also known as: universal serial bus drive) is a medium on which all kinds of data electronically store let whether texts, tables, photos, music or videos.

Amounts of data that were formerly only available on the PC itself or on an external hard drive space, fit today on a small USB-stick, which is only a few centimetres. Small and compact, is a USB flash drive to transport easily. He fits into the Pocket, you can hang him with a cord around his neck, fasten the pocket with a clip or a snap-hook the belt. The USB stick has a key ring, it can be mounted on your keychain, so that it is always close at hand. The housing of the USB flash drives is very stable, so that the data even in danger, if the stick once on the Earth falls or gets a shock. Additional caps ensure that the sensitive parts are particularly protected. Every modern operating system, no matter whether Windows or Linux, it automatically detects if a USB flash drive to the PC is connected, so that the handling of this storage medium is very simple and user friendly. The data on a USB stick can be easily override and delete.

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Goch Company

From startup to a global provider for advertising displays today ordered tomorrow provided”according to this principle operates a leading provider of solutions in the field of point-of-sale marketing and exhibition services the EasyShare display GmbH, company since 2003. From the startup company, a display trader with an international sales network and more than 30,000 satisfied customers worldwide was eight years. Meanwhile, the Hanover-based B2B company has subsidiaries in China (production / wholesale) and Colombia (wholesale). In 2009, the first site within your own franchise system was added in Ireland. The brand easy display stands worldwide for quality, product ease of use, good price / performance ratio, innovation and fast delivery times.

All stakeholders of the company benefit from this image, but until then, it was a long way off. EasyDisplay success story began in the summer of 2002, the twin brothers mark and Michael Goch, today managing partner, holiday in South Korea made. There they saw a so-called X-banner display, a promotional tool for the first time that was virtually unknown at that time in Germany. Inspired by the idea of distributing such innovative marketing solutions in Germany, Goch twins began setting up a startup company that distributes products through a modern, certified online shop after their return. A right idea at the right time.

Later, after easy display had entered the display market, Germany’s advertising industry experienced a rapid change: advertising displays for point-of-sale marketing were so in demand like never before. Many competitors came on the market, because despite the increasing focus on E-commerce offerings, Germany’s customers still preferred traditional purchase at the point of sale. Made a significant contribution to the promotion and make today still advertising such as banner displays, advertising banners, boards or racks of all products, they are among the core range of EasyShare display GmbH. Since increasing the company’s success from year to year, and the growth is noticeable for everyone: now more than 30 people from nine different Nations best conditions for the expansion of the brand easy display of Germany’s and Europe’s borders, work at the company headquarters in Hanover.

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Marketing Tool

Use wants to be well-planned – best advice from the outset saves money and time just seems the use of social media as a marketing tool for Germany’s medium-sized businesses and to be affordable, that is the commonly held opinion anyway. There arises but why, then, this way of advertising in today’s networked world yet so little is used. The barriers are apparently to overthrow, too high for most of the business here in the fray. “The study future of content” shows that many executives afraid to open their businesses for the modern forms of communication, the social media offers. 59 percent of those polled see this media even as danger! This fear, power to lose influence and control in particular. Who thinks so missed an important opportunity the chance to make more competitive to his company in the long term! Cornelia Euringer-Klose and Christian Furst are experts in the field of social media and advise customers of various industries. You know well the concerns of the business lines.

We are often asked whether it makes sense to invest media culture in their own company in the construction of a social”, the two reports. In particular, the loss of control is the first obstacle on the way to a successful marketing with the help of new media. However, this loss of control is only felt and reverses when the exact look in the opposite direction. Because its own act on the Web means a gain in various areas: better listening and necessarily active authentic involvement on the platforms even allows, to improve its own products, to achieve a sustainable competitive advantage for the company eventually with the interlocutors in the social Web! Absolute control never will be even with the utmost care and highest costs even without social media! Now most of the entrepreneurs despite great misgivings is certain that social media marketing will occupy an important role in the marketing mix but. Problematic, the high time commitment for the care of the platforms is often seen. While many social media wish quickly resounding successes. Social-media engagement needs a smart plan, regular time and a continuous commitment to the success. And of the operator must be aware of”Euringer-Klose makes clear.

Only with long-lasting usage can be obtained through the use of new media in the market. And because each company must decide for themselves whether it goes here. But it is worth at the end for all those who opt for a such a marketing channel with all the consequences, because the return is especially valuable: the chance to connect with the target groups directly in contact, to learn from her, to convince them, and ultimately perhaps even to inspire. “Prince puts it in a nutshell: only thus it is possible to participate in discussions around their products!” Cornelia Euringer-Klose and Christian Furst seminars for entrepreneurs are offered in social media an initial offer, expanding existing knowledge or help to develop individual solutions for companies. More information at C. Euringer-Klose

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Exclusive Corporate Identity

Simple black and white Berlin, Klaus Bender 18.07.2013 – after many years as a copywriter in various agencies was carried out at the end of 2011 his dreams of professional and entrepreneurial freedom. He is ready to accept responsibility and worked very successfully as a copywriter and Creative Director, including for agencies such as Atletico Germany GmbH and grey Germany GmbH and customers such as Alliance, Mercedes-Benz, and Panasonic. Style, elegance, and love of the written word are traits which characterized Copywriter Klaus Bender. The corporate identity developed by menze + Cook us to sustainable transport his message. High-quality cards with blind embossing bring the logo designed by us especially. Marking pliers as an integral part of the equipment makes it feel on the letters and letter and leaves individuality and exclusivity on the paper.

The Web page created by us completes the distinctive look and feel. You seamlessly integrates with the overall appearance of the freelancers. Through the simple Outline the navigation and programming in the responsive design is intuitive to use on all popular displays the Web page. The selected font “Lapture” combines the principles of the Gothic writings with which the Latin she makes, without appearing too headstrong. It also ensures noble accents in all communications and reflects the personality of the Texters as all other actions authentic.

Recognisability and credible design in the focus of our activities were in the development of this corporate identity. Communication is as successful, if she can be associated with exactly a unique sender. With better coordination and consistency in the use of all elements of the corporate design menze + cook at the just-completed project succeeded again memorable.

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Corporate Communications

Documents networks in corporate communications effectively use Scribd, SlideShare, Issuu, Calameo or Joomag: documents networks are among Internet users looking for information becoming more popular. So, this social media offer much potential for corporate communications. Tip 1: documents networks as virtual press boxes for use on the documents networks provide users their content other Internet users usually as PDF files to browse available. So, companies can use documents networks to inform their audiences with information about the industry and its products and services. Companies can adjust their online press releases with their corporate news on the document networks and use them as virtual press boxes. To facilitate the research company media representatives and provide an interesting starting point in search of their target groups after news about the company. Tip 2: with interesting information convincing for the publication on the documents networks offer Online press releases an ideal format.

Because they allow companies to process all the important information about the products and services in a current news format. So companies take up successfully the need of the reader to interesting and relevant information. Tip 3: the companies as an expert position can in their online press releases give hints and present your product or service such as problem-solving. In addition to information about the company, you can publish current news from the industry. While companies should ensure that this information is clearly stand out in their online press release.

Thus, present company on the documents networks as an expert in their field of expertise. Tip 4: emotions with graphics, images spark pictures and videos, graphics or videos from gaining the attention of Internet users simply faster than plain text documents. Therefore companies can use Visual content to your online press release much more appealing for the Target groups to create. So they offer material for the processing of corporate news media representatives.

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