Labels and impressive titles in general are not very illustrative, and often do not report well. However, a new little phrase has become quite popular lately, and how this concept directly affects our business online, it is necessary to analyze a little, to give us an idea of the scope of the changes that are needed. The internet is so, when we have been too accustomed to a procedure or a concept, something new emerges, and it is necessary to start from scratch and reshuffle. In the era of Web 1.0 user could speak of a mere recipient of information to be provided. The flow was fairly one way, and there was not much that could be expected in response to users, as a counterpart of our actions online. Gradually, things began to be different.
And this change was based on two pillars determinants: social networks and the new architecture of search engines. Beyond any other reading you can do a sociological level, about the changes in population, consumption patterns and user profiles, the rules of the game had changed forever. Users That person had found ways to make their voices heard, the interaction became commonplace, and the sites have changed to become more dynamic in terms of information flow. This was the Web 2.0: Semantic Web. The meaningful content is the common denominator. Now we’re dealing with Web 3.0. The hallmark of this new stage is the expansion in the ability to access online content. Jeff Gennette takes a slightly different approach. The personal computer is no longer the only means of entering the network.
The mobile, iPhone, Blackberry, gaming consoles, devices for reading ebooks, and Internet TV sites have revolutionized the messages and content. It is necessary, then, jump, leave the mental box in which many are shut, and think that the internet is now part of our constitutional life. It’s more than one service is a way of thinking about culture. The user has many more tools to “build community” online, and within this community to manage their own content: entertainment, relationships, information and even job search are defined by the devolution and the growing sense of belonging to a particular group of users. “Customization” is the common denominator. Clearly, then, we must rethink our advertising message. And one of the channels that are taking more importance, and that serve as specific model to see the fruits of these developments, mobile marketing. Gradually, this activity has grown from the traditional sms, personalized content, which display increasing complexity and variety. There is no question, then, to discard our thought patterns. Promote a website, for example, also requires a “purist”, if you will. The Keywords, code, site architecture, are still important. What is necessary is to incorporate these notions, and to step out of our site. Why not consider a company’s site as the sum of its traditional-page-plus its Facebook page, your Twitter page, and its various interests in various social networks? Conceived in this way, I think we won in coherent and effective when making online promotion. If you liked this post and wants to put in place, you can smoothly, provided your site as a source