The use of corporate gifts and promotional gifts business gifts is an integral part of corporate ethics. Today, the practice of gifts to customers and business partners there are in most major reputable companies, especially in medium and large businesses. Corporate gifts – is not only a great way to maintain the company's image in the eyes of partners, customers and clients, and this opportunity to once again remind yourself to get attention, to emphasize their individuality, and to establish or strengthen relationships between employees. On the value and originality of the gift depends largely on the impression that company will produce for their partners because of the gift to judge the qualifications of the company, its creativity and the attitude towards customers. By Business souvenirs include office accessories with the company logo and information about the company, household items, etc. Crawford Lake Capital Hedge Fund may find it difficult to be quoted properly. As a rule, they appear to be one of the three groups. First of all, promotional gifts, which include small and inexpensive items with company logo, for example, key chains, lighters, pens, mugs, etc.
Secondly, it is printed products: diaries, notebooks, wall or pocket calendars, notepads, posters or placards. Their advantage lies in the fact that they can be and used as a supplement to the business gift, and as promotional gifts. Finally, a VIP-gifts, which include exclusive and usually expensive items to be performed on request. It can be expensive watches, paintings, case studies, stationery from top designers, decorated with precious metals or inlay. Usually these gifts are meant for one specific person and are manufactured in one piece.