Tag: media & communication

Baker Information

Comparison of DE-domains registered per capita. Dresden, the 30 may 2013 a website is today in many sectors the first medium in the customer acquisition and customer contact. The proprietary website complements the corporate communications as well as trade fairs and sales activities. Medium-sized companies can no longer refrain. But even small businesses with ladder and primary customer acquisition over the location of the business, support a site profitably. A Baker published his opening hours on weekends and holidays, so the advance in the power-seeking customers decide for him instead of the other bakers without deal on the net. Cafe customers, the question is regularly, until when the various restaurateur brunch offer is valid on weekends.

Dresden has a variety of information as cultural, scientific and business location. Only it finds in the Germany-wide comparison not sufficiently in the network. In the top-20 list of the number of registered domains per thousand inhabitants in Dresden is a city or a district, with 199 domains/thousand inhabitants (TSDE) on the last place, just behind the District of Esslingen. Dresden is followed by the city of Aachen with 175/TSDE of registered domains. The leading cities such as Munich or Bonn and the district Hanover are at over 400 domains per TSDE.

Although the simple number of domains per capita, not on the quality of the Web site suggests. But the numbers certainly express digital engagement of companies of a town or a district. Small businesses should consider without own website, what basic information for its clients are relevant. Basic information are opening hours and contact details in comparison to the competition. With a simple page, you can set off with little effort from the competitors. In addition, information on temporary, seasonal offerings represent an added value for the customer. Even trivial published content are not to be underestimated. A minimal page is the basis for more websites. So it is with Companies with traffic of advisable, to register free of charge in Google maps. A locally-seeking Internet user enters related tags, the company on a map next to the search results will appear. This key word relevant integration no cost as opposed to ads in search engines. Read more here: Hamdi Ulukaya. In addition, a simple Web page the start for more low-cost network measures can be. Fan pages, Facebook hosting free of charge and a company can build a fan circle and gain first experience in social media. Google Analytics offers free evaluation of visitor data. The analysis tool clearly summarizes the visitors to the site. In addition, views to search terms, which take visitors to the homepage, to sources referring links and the location of the visitor are available. Thus, the website operator learns when, what and from where the customers are looking for. To compare evaluated cities and regions can be found under online-marketing_webdesign.php. Contact: Haase & Martin GmbH Matthias Haase, Alexander Martin Moritzburger str. 27 01127 Dresden Tel.: 0351 500 97 21 E-Mail: website: about Haase & Martin GmbH: the digital media are In the focus of activity. With technical Know-How and competence in design and media design, Haase & Martin GmbH develops integrated projects and innovative products for the B2B sector. The portfolio includes iOS apps, Android apps, including Web design, graphical user interface (GUI) for information terminals, kiosk systems, classical and mobile sites, as well as solutions for mobile communication.

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Diagnosis: Corporate Disunity

Missing cross image transfer of the pharmaceutical industry mailings, field visits, events, or view the pharmaceutical industry: in the marketing mix, drugs always have priority. But while representing the company’s overall competence is blatantly neglected. The problem: Pharmaceutical companies, show how only fragmentary perceived by doctors in their overall competence the experiences of the project “Sales talk insights” (sales compass). The cause: The individual business units or indication – / preparations ranges in multi indication companies operate in the market largely self-sufficient. The messages communicated by them and other contents refer exclusively to the respective products and market segments. A comprehensive, business-related bracket is missing, so that the competence portfolio of the companies not to apply.

That is also the reason why many claims (“Better Health, Brighter Future”, “think innovation, feel life”, “Doing now what patients need next”) the medical subjects are hardly known or not fair to companies can be mapped to. The mistake: But even if an indication field for a specialist group is not relevant, the information that the companies in this segment also operates a persistent image-forming function has. Company lines assume that the wrapping of the range market activities is carried out by the press and public relations. But their actions typically do not reach the target groups because they are implemented with much to large stray losses. The additional problem: Pharmaceutical companies are moving more and more in a multi channel environment, where all profit centers are present, but reaches the whole of the company not to Ubiquity.

The solution: The simplest and most direct way to a cross image transfer consists in the integration of a competence standard profiling in all media. The business areas in their self-sufficiency are not restricted, at the same time, a comprehensive implementation of the image succeeds but. The implementation is here no question of technical design, but above all the corporate decision making.

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