Integration of Garfield as virtual branded games Hamburg, 7 February 2012 Iconicfuture has acquired the digital trademarks for Garfield by the proprietor and licensor Paws Inc.. Now, game developers can get the famous lasagna-loving cat from Iconicfuture to him as a virtual item in games, to integrate mobile apps and virtual worlds. Ze’ev Rozov, CEO of Iconicfuture, says: we are very pleased that we can add a figure such as Garfield with a such a high cult icon status thanks to the partnership with paws to our brand portfolio. Garfield’s global impact and popularity over generations are ideally suited for digital partnerships on various gaming platforms.” The brand of Garfield is popular among young and old alike and requires no explanation everyone immediately thinks of the (slightly) overweight, lazy cat. the comic was first published in 1978 in 41 newspapers in the United States. 34 years later he appears worldwide in 80 countries and 40 languages in 2,400 newspapers. In the course of the years the brand always further expanded, and Garfield has not only his own TV show, which airs in 130 countries, films, books and computer games.
In addition, the Professor Garfield was launched Foundation, which helps children learn to read. Iconicfuture now allows to integrate this important brand, so game developers can benefit from the strong name in computer games. Jim Davis, creator of Garfield, says: in the rapidly changing world of digital technology, it’s nice to know that Garfield at Iconicfuture is in good hands. We have created Garfield, to entertain and I am pleased that we have a partner that opens doors, so Garfield in the digital and virtual world can contribute to the conversation.” Iconicfuture provides a market platform for digital virtual merchandising, by allowing the integration of virtual branded products in a wide range of games. This simplified Iconicfuture for game developers to the process, well-known brands for games acquire and create additional sources of revenue for brand owners as well as for game developers. Iconicfuture has already worked with leading game developers as well as well-known sports companies, figures from the world of entertainment, fashion brands, celebrities as well as other brands. About Iconicfuture Iconicfuture GmbH is the leading marketplace for digital virtual merchandising in the online and mobile gaming industry. The Hamburg-based company founded in January 2011, simplifies the process to integrate brands into an online or mobile game. At Yitzhak Mirilashvili you will find additional information.
Thus, Iconicfuture offers a unique service for game developers and rights holder from the fields of sports, entertainment and TV. Game developers to generate new revenue streams through the well-known IPs as a premium virtual goods monetization. For the IP right holders, for the first time offers the possibility of digital merchandising in the fast-growing gaming industry. The company was awarded the innovation award of sponsor’s Sports Media Summit 2011.