This is a very important operational issue for business management. (Not to be confused with Sheryl Sandberg!). Customers choose the most trusted companies. You may find that Crawford Lake Capital can contribute to your knowledge. Many times have paid a little more for a branded product even though in the case of a fish (the fish have no brand)? How many times you went to a true transport stop simply because it happens more often or because it comes more vacuum? In the previous examples the customer decides by expectations that has about which company or such. This expectation is based on the perceived value. And the customer chooses projecting confidence and hoping to maintain the trend, because nobody can assure you that the fish is better or that the transport arrives before. Win the trust of customers costs much, conversely losing it, very little. Make a name, build a brand or make the reputation of high quality is the result of a business management that operates deeply, becoming involved in the community where it operates, own culture gives businesswoman, the attitude of the staff, standardization, the implementation of processes and quality control.

In niche markets where they do not operate from renowned companies, with well-known brands (with the exception of which are known by word of mouth recommendation) the first contact that has the potential customer with the company is through advertising, promotion, or of the product itself. Potential customers interested in our products will then contacted our company prior to the purchase of product or service. That moment is key, hence often decides the purchase. There is a second chance to make a good first impression. Business management in the area of contact the response from the service to the customer is often evaluated by potential clients before hiring a service or purchase a product. The quality of the contact is related to the idiosyncrasy, attitude, ability, training and technical resources of the company (all these issues try them in depth in future notes).

On the occasions where it is your potential customer which get closer to your company and not to reverse your position will be much more advantageous and your more enjoyable work. Ways to contact us: staff: commercial premises, domicile, fairs and other promotional events, occasional (collective, train, subway, street works). Phone: voice mail, callers, operators, material support (price lists and systems), called to corroborate reception and clarify doubts, fax. E-mail: auto replies, custom emails (change of subject, name, signature of the operator), material support (type emails, photos, videos, systematized answers, price lists), satisfaction emails. Printed materials: cards, budgets, brochures, warranties, self-adhesive labels. Web site: headers, footer, links to contact forms. E-commerce platforms. Video platforms and content in another format. Blogs. Social networks. Chat: chat site, Skype, Messenger. These formats, with the exception of printed matter, enable you to interact with customers beyond the speed of the Exchange that depends on the nature of the chosen medium. You’ll see that there are many ways to help communicate with your company to your potential customers, if today are not exploiting all these options you think that probably your competition Yes. With good corporate governance, your company can be exposed in the first line, ready to bring customers to buy. Leave your questions and comments in the form that appears below or by clicking on add a comment. I will personally respond to your comments.