Of course, the site structure is not limited to product categories – necessary information sections on the store, help in navigating and purchasing, all sorts of "advisors" and "prompter" – is the service that the customer expects to receive when visiting the store site. Quite a serious thing – forum shoppers. Today, not all stores are at risk to start with yourself. Special attention is given design. Today in the shops for sale practically everything, if you start to sell the product, which is still No one sells, then you can be sure – after a couple of months you will have competitors. In this situation, special importance is the impression given by the visitor look of your store. Of course, the price policy shop, quality service – all this is important.
But can not be discounted and how friendly and intuitive navigation site well enough to read the menu text and descriptions of the mood and create a color graphic elements. All these points depend on the designer, not just a man with an artistic education and the conceptual vision, and a specialist imagined the online store from the inside perceiving the site as part of a unified system. The next challenge – the publication of items from the catalog on the website store and website management shop. This requires a mechanism that will publish the goods and / or group of products on the site, determine the place of publication (showcase, catalog, promotional offer), and presentation. And besides information about the products it is desirable to publish news, educational and reference materials, all that might be interesting to visitors. Development or improvement of such a mechanism, usually continues after the opening of the store, are constantly emerging new challenges – moderated forum, lotteries and competitions, sales, etc.