In a world super connected talks constantly flow, if not talking with your clients will always find a competitor willing to hear them and meet their needs My grandmother used to say that someone was “warming the ear to another,” when I was trying to convince you of something quite correct. In business, when someone speaks to our customers to convince them to change their supplier, definitely “you are warming the ear.” In the globalized world there is growing competitors willing to supply the same markets. Companies from all sectors felt increasingly globalization; the advantage of access to global markets always brings the risk of global competitors access to our natural markets. Successful companies are those that keep loyal to their customers while capturing new prospects. Internet allows that loyalty easier than years ago. It is now possible to establish conversations with our customers, no matter how far or close you are.

And those conversations constitute a barrier for our customers leave with others. From my experience, I believe these steps can help keep customers loyal to your company: Ask permission first step to start talking with your clients, is to ask and know who is interested in hearing you. This is a step you should do all the time. There are tools like that allows you to request and store the permit granted. If you talk to people who do not want to hear you, you’re wasting your effort, or worse, instead of friends are making enemies. Respect the privacy When a customer or prospect of delivering data to you to communicate with him, you expect your honor that trust. It is necessary that the data of persons shall be kept as narrow as possible.

Do not exchange that database with other companies, much less the rental for other uses. Generate content regularly This is the step that requires more discipline in the whole strategy of talking to your customers. Set a period in which you want to talk to your customers (weekly, monthly, bimonthly). Remember, the more time passes, the more likely your customers will forget you. Spend a few minutes a week to target issues which you feel relevant to your industry or events important to your company. At the end of the period you will have enough issues to put together a newsletter and make regular shipping. Tools like Zenkiu, can help in this task. Listen to your customers Let your customers will send their comments or concerns. Use an email or discussion forums to store the answers. Try to answer all emails to acknowledge the interest, you can set an auto-responder to automatically send these responses. Try to include the concerns of your customers in the forthcoming communications. Mixed direct marketing advertising If your company invest in advertising, is used to increase your base permission (step 1). Normally, advertising is paid by CPM (cost per thousand), with each permit to get you cutting the cost of CPM, as for future campaigns have a base which permission to speak without the cost of advertising.