For a long time there has been a lot of rumors in the world of Online Marketing with articles about business, but it is still the most frequent, what and how it works. Here is a brief explanation. Just as in any big way, the Internet is hungry for content. However, unlike other media such as television, radio and newspapers, which usually only use professional writers, online content, anyone can publish. Marketing with articles is a way to take advantage to this freedom and use this medium as a way to attract visitors to your web site or blog.
So, how does it work? You write an article. A typical article for web consumption will be between 250 and 750 words. It will be carefully focused around a specific area or niche market. You will use relevant keywords to the audience of the writer and, often, will contain a list numbered or bulleted for greater clarity and ease of reading. Publish this article on the web. Currently there are hundreds of directories of articles, where any writer can publish almost any article. Most are free to use, but there are other more specialized that charge a small Commission. One of the biggest free directories is EzineArticles.com which leads the work of nearly 70,000 writers.
Directories are organized into several categories and the writer of the article should decide in which category published. Also you must attach a group of relevant keywords for your article, that includes your personal or business data, and a link to your site in the resource box, which is a brief paragraph about you or your work that will appear at the bottom of each article. The directories have a work team to determine the adoption of each article before it is available on the web. Then, how it generates traffic? Firstly, the directories, which are very rich in content, they have a high positioning in the search engines, so your article can be seen very often, and the possibilities that readers click on your link and ending up in its web site is quite high. However, the true purpose of directories is to provide a place for editors of electronic journals to find free and relevant content. Every day, the editors of different journals of different niches, visit articles directories and downloaded new items that are relevant to your audience. This saves them to write them themselves. The only condition is that the article must publish in their entirety, unedited and are always include the case of resources where data of the author and links to your web site are maintained. So for a period of time, a single article can be found in many different places on the web, with its respective and valuable link to your web site, which not only leads to visitors highly oriented to you, but also It helps to improve your ranking within search engines.