Logo – a graphic represented by the company. As a rule, the logo consists of the name of the company and the original image, which should characterize the main activities of the company. Sometimes referred to as the brand logo or trademark. Of the logo depends on recognition of the company among consumers. In the history of world business know many facts, when, thanks to well-designed logo of the company profits increased tenfold, therefore, the creation of a trademark must be approached very carefully.
Logo design includes the following highlights: preparation design concept finalization of the logo concept and production the final version of the logo introduction logo Let's examine each of these moments. Preparatory work at this stage it is necessary to clearly define exactly what features the company should be considered when designing a logo. Usually taken into consideration the specifics of goods and services. For big business logo is a mandatory attribute, so it's best to order it to develop professional branding. Representatives of small and medium-sized businesses can do well on their own or to resort to using low-cost design. Developing the concept of logo design concept begins with the logo gather information about the company.
Indeed, as mentioned above, the logo should reflect its essence. First you should decide the two main factors: whether the company name displayed on the logo or abbreviation fully, and whether or not to use any image. For example, if a company grows wheat, the logo would be better to use a few ears of wheat, and under them to write the name of the company. If also developed a logo for a bar or restaurant, then in most cases, taken as a particularly highlight the name and on the bottom in small type attribute, which type of the place. A logo design should not contain No extraneous items than it would be simpler, the better. This is due to the fact that the logo should be easy to remember. As they say the designers, the best design – a design from which nothing more to be removed. Usually, at this developed during three or four concepts logo, then select the one single concept on which to base and will be designing a logo. Refinement of the concept and development of the final At this point, the logo design logo coming to its logical conclusion. Once the concept is completely ready, you can move on to creating the final version of the logo. At the end of logo design it should be patented, so nobody except you could not use it. The introduction of the logo on the stage of implementation of the logo the company must consider how it will promote the logo on the market. In the first place logo should be placed on the packaging of goods produced by the company. Logo taken place on the cups, pens, business cards, envelopes and other promotional attributes of companies that form the so-called corporate style.