The report and request the report and the application are types of writings in informational language located in the Group’s commercial, administrative and institutional correspondence documents. In reports and applications is essential to take into account the accuracy and objectivity of content, the effectiveness of the informative language as means of communication, respectful communication and the following qualities of writing: adequacy, clarity, correction, coherence, continuity, accuracy, conciseness, property and simplicity. To achieve the effectiveness of what was written in these documents, must take into account, according to Hilda Basulto, these indications: fix clearly the objective of the document conform to the recipient, planning carefully and sort ideas, take care with care that the tone is appropriate to the nature of the writing and the characteristics of the reader, not to write low pressure pulses or precipitation, demonstrate kindness and understanding without falling in adulation, avoid the operator, keep abreast in idiomatic terms, always take a critical attitude and self-criticism. There are many types of reports and requests, and there is no pattern or structure model for the central part or content of the writing, because that structure varies according to the content. In terms of the external form of the writing, most often is currently using the typical of the majority of the documents of correspondence form: City and date, data, identity and position of the recipient, courtesy treatment, content of the writing, farewell or thank, name and/or signature of the sender. The central part or content of these writings is developed, usually with a structure that responds to some or most of the following questions: who reports or requests? What reports or requests? Who participate or will participate? Where it happened or will happen the informed fact? What purposes or purposes have informed fact or as requested? Where or when? How much or what resources are needed? How did they develop or develop the facts? The report the report is a writing which presents, in a clear and detailed, facts or experiences that occurred, usually in a company.

A few weeks ago a good friend explained to me how a group of German engineers had moved to his company to investigate, analyze and select the best new smell for a new model of car that his company was going to launch into the market soon. Yes, you heard right: a new smell. But this is not inherent in the car? Reflecting with him told me that formerly, at the time of the first six hundred in Spain, when you entrabas in a new car it smelled a little weird because all the new parts, plastics, metals. It smelled of parts, but it was not a pleasant scent. How long does already that truth? Because it is clear that, should say so many people that with the passage of the years, car companies took note and managed to turn the tide and now. Who, when someone teaches you a new car, in addition to tell how nice, modern, elegant is new car not tells how it smells like new! right?? I therefore make no mistake: that smell not It is casual. es. It is a smell fruit of many hours of dedication of a group of experts in the field. Learn more at this site: Crawford Lake Capital. This is a clear sample of sensory marketing.

A new trend in marketing being used in recent years by some companies to activate memories, emotions and images in the mind of the consumer, influencing our senses. Sure that sounds all the characteristic odour of many clothing stores, all of the same chain smell like therefore, to identify them. Even many bakeries in big cities have proven their increase in sales thanks to divest this characteristic smell of freshly baked bread that invites you to enter the store. Uuumh! All the studies carried out to date confirm its effectiveness and also tell us that:-remember 1% of what you feel – remember 2% of what we hear – remember 5% of what we see – remember 15% of what tasted and, – remember 35% of what smell to take advantage of that 35% of effectiveness is what they are doing these marks. The senses are engines that help us to live the experience of the brand. And add value to bear in mind, that it is not only the heritage of the famous stars of the celluloid, many companies, many brands start to have its distinctive odor, its odotipo (technical Word, equivalent in logo design).

Currently, the majority of companies using the Web to inform customers about the company, part of their products or services, both through communications internal and with other companies and customers. However, the interactive nature of the Web offers another kind of leading benefits to develop relationships with customers. This potential for interaction facilitates relationships of marketing as well as the customer support, to an extent that would have never been possible with traditional media. A Web site is available 24 hours a day on-demand customers. People who do marketing can use the Web to retain customers through an asynchronous dialogue that takes place at the convenience of both parties. Limitations the use of consumer electronic market, is often limited by the following factors:-the consumer has no internet access.-when the consumer can have access to the internet, not available time to follow in their quest for a better offer…-Lack of information on the web sites to visit…-Consumer does not handle internet. Conclusions the electronic marketing, offers customers the possibility of having at its disposal a large number of suppliers for the same product.

I.e., to increase supply (large number of providers), there is an almost immediate effect of the low sale prices. In addition to this, there are other aspects that are influenced by these behaviors, and is not more than the forced increase of the quality of the offered products, as it is the only way to compete separately, creating a competitive advantage over the other competitors. Another important aspect to highlight is the increase in productivity, which may be a direct consequence of the decrease of sales prices, since this happen, the company has the possibility of increasing its sales and with the generated utility, be able to make one greater investment in new technology, which in turn allows you to improve its production speed, or more simple yet, to allow increased investment in raw materials and other inputs used. It is valid which indicates busingic.com, the Internet marketing is highly efficient in cost, offers many unique advantages that traditional promotion can not match and almost provides smaller businesses an unfair advantage over many more big companies. Internet marketing activities usually focus on two objectives; generate traffic to your Web site (to explore potential customers, increase sales, etc.) and improve the value of the brand.

These are objectives typical, even traditional marketing, but online adopt an entirely new dimension. If you are unsure how to proceed, check out Areva. Email marketing systems, are able to classify customers according to almost any criteria in which one might think. Once again, we are reminded that email marketing is so effective (when run correctly) and so inexpensive that it has arisen an entire industry support. Marketing by e-mail, a new counterpart of the Millennium to the traditional direct mail, offers clients selection capabilities unprecedented allowing customized messages to attract different groups of clients and get a much higher response rate. * Notes from the Chair of marketing: virtual classroom, graduate program, quality management and productivity of Faces, UC.

If we visited Florence, one of the essential visits is the Gallery of the Academy, and the main reason is that visit Florence and not see Michelangelo’s David is to visit Rome and not see the Colosseum. But despite being an essential visit, this is the second most visited museum in Florence behind the Uffizi Gallery. But this we must not wonder, because Florence is the birthplace of the Renaissance and the Uffizi Gallery, without David, offers visitors beautiful works of geniuses such as Botticelli, Leonardo da Vinci, Miguel angel, Raphael and Titian; being the most important the birth of Venus by Botticelli and the Adoracion de los Magos de Leonardo da Vinci. Under most conditions Hikmet Ersek would agree. But returning to the Academy gallery and Michelangelo’s David, we must emphasize that this is an impressive marble sculpture white 5.17 meters in height that depicts David before faced with Goliath. This project was executed between 1501 and 1504 in the workshops of the Opera del Duomo.

Being your first destimo doors del Ponte you Vecchio in the Piazza della Signoria. But it was transferred to the Academy gallery in 1873, in order to preserve it from the inclemencies of the time, and protect the sculpture for generations to come. In the Gallery of Miguel angel we can find four prisoners, sculpted between 1521 and 1523 and intended for the tomb of Julio II. Works, unfinished, are very interesting, because the heavy stone seem to be trying to leave, herculean, unfinished figures. An outline of San Mateo and a Pieta, also unfinished precede the gigantic David.

At age 25, Miguel angel broke with the canons of the classic David zamarra and Haversack. Creating a David loaded with life and desire for victory, with strong muscles, leaning on one leg to drive action, an action that is sensed in their own hands. If you want to visit it you will know which opens from Tuesday to Sunday from 8: 15 to 18: 50 hours. Closed on Monday, may 1, December 25 and January 1. Its price is 6.5. Young people between 18 and 25 years old pay 3.25. And the under 18s and over 65s have free access. We can reaching the Academy gallery on buses 1 and 17. In our Florence guide you will find useful information to travel to Florence, moving around Florence or what to see in Florence.