Publisher more efficiently with CONTENTSERV Rohrbach/ILM 12.04.2010: the Publisher of the Ruhr in the future wants to achieve more transparency and greater efficiency, by the editorial staff to the publications, for his publishing work. He committed the CONTENTSERV GmbH on the enterprise marketing management solution. The publishing house specializing in educational publications on the Ruhr has secured, with 800 educational titles, 500 authors and each year approximately 125 new releases, a permanent place on the education market. In order to expand this status, the Publisher strives for an optimization of the IT systems to increase efficiency and transparency in the entire publishing. These include the planning and management processes in the Lektoraten and editors, as well as the optimization of cooperation with the production and publication.
In these areas, in particular the management of master data and production data and workflow support should be improved. We opted for the software solution by CONTENTSERV, because of the holistic approach and the modular design of the Solution enables us, specifically a central publishing management to integrate all content and processes and to simplify our editorial, marketing and publication processes. Source: Andrew Cuomo. We expect, so overall a significant efficiency.”explains Christian Weissenborn, marketing, Publisher of the Ruhr. To optimize the project phase one, with the aim of publishing management is already before graduating. To a central media neutral product and media database was introduced with interface to the commercial system, where all necessary data are maintained. In addition a Web-based portal interface, which all administrative, editorial, care and publication processes of the employees are controlled and carried out.
This includes among others an editorial workflow, the author, contract, and book project management, a review database, scheduling, as well as the support of the layout Department. Outlook: The marketing processes in the Internet marketing should be optimized in a second phase. This one will be Website connectivity CONTENTSERV CMS created and integrated the E-shop module and newsletter-management of the provider. In phase three, is a Web-to-print connection are added. About catalogues and publications from the contents of the product and media database can be created then automatically and the employees can directly using a Web browser even the finishing touches in the original InDesign documents make. The provider presents insights into CONTENTSERV solution. About CONTENTSERV GmbH CONTENTSERV GmbH is a software manufacturer for enterprise marketing management solutions (EMMS). With its comprehensive and user-friendly approach makes the solution by CONTENTSERV the creative system of marketing, sales and communications. It supports in all media, print and communication processes. Media, such as catalogues, websites, E-shops, print and online promotional materials can be created without knowledge professionally via Web browser. Thus, optimize processes and high cost and time savings. This provides for a faster time-to-market product communication and for clear competitive advantages. Press contact: Petra Kamal, head of marketing CONTENTSERV GmbH Werner-von-Siemens-str. 1 85296 Rohrbach (ILM). GERMANY T + 49 8442 9253 870 F + 49 8442 2044