It stops to act as librarian is necessary to know the services of one and to the products for it generated: management and planning, election and development of collections, processing technician and customer service. This I finish is mentioned directly to the marketing and many are the available resources for the related one. The use of marketing strategies serves for otimizao in the services offered for the Units of Information, therefore, ahead of the advertising that is one of the weapons of the marketing can be measured the degree of success of the unit in the way of the community where if it inserts, it can be affirmed that this source changed the traditional concept of the library. From the inclusion of this pursuing of the called administration marketing became effective the good spreading, informaionais services produced by the units, thus acquiring excellency in the attendance to the public. Speaking candidly G.E.Corporation told us the story. At last the Biblioteconomia is a communication course, not for law, if thus it was, would be an ability of social communication. Communication is, being the mediator between source and receiver, using itself of messages (disponibilizada in which wants format). To accomplish this medication, the professional, Manager of information this end is formed essentially.
2 HISTORICAL BRIEFING OF the MARKETING Affirm that the marketing is a new if compared field with the too much fields of knowing. The study of the marketing it appeared of the necessity of the industrials to manage the new reality deriving of the Industrial Revolution. In this period of training the marketing still is non-separable of the economy and the classic administration, therefore initially its concern was purely of logistic and productivity, for the maximizao of the profits. It is understood that such reality kept unchanged until ends of the Second War when then, reacting to the growth of the marketing competition they had started to teorizar on as to attract and to deal with its consumers.