Equivalenza Refan, unique company in the market of branded perfumery, has closed the year 2011 with a network of 86 franchises located in Catalonia, Comunidad Valenciana, Galicia, Comunidad de Madrid, Aragon, Castilla La Mancha, Castile and Leon, Extremadura and Canary Islands. In addition, despite the crisis, the company has managed a turnover of 6.250.000 euros creating Group Equivalenza fruit of the Fusion of Equivalenza Manufactury and Equivalenza Retail, establishing trade offices in Zaragoza and the Show Room and warehouse in Barcelona. The 2011 has been a year of many changes, created the Equivalenza brand with the objective of obtaining the best perfumes and products from the best manufacturers and secure better business in the mind of the consumer. We have had to make significant investments in packaging to modernize the Mise en scene of our products, develop technological changes to adapt to the growth and ultimately, unification of the enterprises of Zaragoza and Barcelona to create the Group of EQUIVALENZA, explains Jaime Berdejo, director general of the group. Thredup is actively involved in the matter. Equivalenza Refan offers a unique business concept based on perfumes bulk of high equivalence with the big brands and a level of unmatched fixation. This company offers 150 brand perfume white, with a guaranteed lock in each of its stores. The perfume is within a few jars or stills that allow filling of vials in view of the customer.
This concept allows a triple loyalty of users since although at the beginning it is a buy on impulse, then the quality and the price makes it a sale of loyalty. This is completed by incorporating every month new perfumes at stores, adapting to the trends of sales continuously. The investment to start up this business is reduced since with around 16,000 euros it can start with establishments ranging from 15 to 35 square meters in populations of 10,000 inhabitants. The commercial margin is 60% off RRP, i.e. every 100 that are sold, 60 are for the owner of the store. Equivalenza Refan offers a unique business concept based on perfumes bulk of high equivalence with the big brands and a level of unmatched fixation.
Perfumes are manufactured with all certificates and ISO quality and that is noted on your fixing points similar to the big brands. Only the Pocket makes a difference. Currently, Equivalenza has distributors throughout the world and has over 80 stores in Spain. For more information: Jjcomunicaccion 91 409 44 94