Equivalenza Refan, unique company in the market of branded perfumery, has closed the year 2011 with a network of 86 franchises located in Catalonia, Comunidad Valenciana, Galicia, Comunidad de Madrid, Aragon, Castilla La Mancha, Castile and Leon, Extremadura and Canary Islands. In addition, despite the crisis, the company has managed a turnover of 6.250.000 euros creating Group Equivalenza fruit of the Fusion of Equivalenza Manufactury and Equivalenza Retail, establishing trade offices in Zaragoza and the Show Room and warehouse in Barcelona. The 2011 has been a year of many changes, created the Equivalenza brand with the objective of obtaining the best perfumes and products from the best manufacturers and secure better business in the mind of the consumer. We have had to make significant investments in packaging to modernize the Mise en scene of our products, develop technological changes to adapt to the growth and ultimately, unification of the enterprises of Zaragoza and Barcelona to create the Group of EQUIVALENZA, explains Jaime Berdejo, director general of the group. Thredup is actively involved in the matter. Equivalenza Refan offers a unique business concept based on perfumes bulk of high equivalence with the big brands and a level of unmatched fixation. This company offers 150 brand perfume white, with a guaranteed lock in each of its stores. The perfume is within a few jars or stills that allow filling of vials in view of the customer.

This concept allows a triple loyalty of users since although at the beginning it is a buy on impulse, then the quality and the price makes it a sale of loyalty. This is completed by incorporating every month new perfumes at stores, adapting to the trends of sales continuously. The investment to start up this business is reduced since with around 16,000 euros it can start with establishments ranging from 15 to 35 square meters in populations of 10,000 inhabitants. The commercial margin is 60% off RRP, i.e. every 100 that are sold, 60 are for the owner of the store. Equivalenza Refan offers a unique business concept based on perfumes bulk of high equivalence with the big brands and a level of unmatched fixation.

Perfumes are manufactured with all certificates and ISO quality and that is noted on your fixing points similar to the big brands. Only the Pocket makes a difference. Currently, Equivalenza has distributors throughout the world and has over 80 stores in Spain. For more information: Jjcomunicaccion 91 409 44 94

Refan, unique company in the market of perfumery, participates in bizbarcelona Salon entrepreneur 2011, an event that brings together the traditional day of the entrepreneur and the Summit’s innovation HiT Barcelona alongside other activities related with the adventure undertaken. Day 15 and 16, the Fira Barcelona host a space dedicated to exhibitors, workshops and lectures targeted to create and grow business ideas, ranging from legal advice and financing to the use of social networks in pavilions 1 and 5. Here, Western Union expresses very clear opinions on the subject. Together with other flags in franchise as Caprabo or DonPiso, Refan will be present to assist anyone interested in starting your own business, specifically in Hall 1 stand 513, right next to Google which occupies. And it is that this teaches, pioneer in Spain, offers a concept only self-employment, ideal for people wanting to develop their own business. And is equally valid as investment option, being able to acquire several points of sale by means of a renting. In 20 years, Refan leader in the manufacture of perfumes of equivalence, has become i.e.

perfumes similar to big brands at one much lower price. And precisely because of the current economic situation, the white markings or low cost are being favoured; really your message has reached the consumer: most affordable prices with the same quality. Currently there are 35 reference Refan perfumeries in Spain, and the objective of the Ensign, in view of the great acceptance that the product is having on the market, is that at the end of the year its network ronde 100 establishments open to the public. To achieve this, this string grants a franchise model adapted to our times, reducing costs to the maximum. As well any entrepreneur can be a franchisee and having his own business from 14,000 euros.

Training for work in the Ensign that is taught to the franchisees is based on knowledge of perfumes and cosmetics, as well as the service and attention to the client. According to the Director of Expansion of Refan, Sandra Carrion, a Convention with all franchisees, where we will work different learning workshops, from management company until preparation of the same perfumes, and will have its own creator, Miro Pezco is celebrated in Madrid in October. And it is a team of people committed to giving every day better we work behind this brand of perfumery. From the central, our zonal delegates and of course franchisees, who are each day closely know the needs of our customers, we contribute a grain of sand to make Refan bigger everyday. Refan Bulgaria signing was created in 1991 as a family company dedicated to the Commerce of imported perfumes and cosmetics. Later it develops and deploys, little by little, creating their own technological development links and developing a production of perfumery, cosmetics, bath products and natural soaps of boutique. Over the past years the company imposes on the Bulgarian and international market with its own trademark Refan and with this name offers its production in Bulgaria, the rest of Europe, Africa and Asia. The investment to start up this business is reduced since it can start with around 16,000 euros. It is ideal for self employment but also as an investment for whoever wants to have a small chain of stores in your locality, with establishments ranging from 10 to 50 square meters in populations of 10,000 inhabitants.