Why even worry about the category? What to do about it Think about your category and the navigation controls before you begin to make products in its catalog. Make sure that each category has to At least a few products, or combine smaller categories together (or turn them into larger similar category). Make the visitor was as easy as possible see the different categories, go to basket, and generally move around your saytu.13. Not including shipping There is little reason not to publish the exact cost of shipping to your website. I have several times refused to purchase because I said something like 'We will inform you the exact shipping cost for approval before processing your order. " When shopping online, I want to be able to quickly complete the checkout and receive the necessary information without need to wait for the email to decide whether the cost of delivery is too high. Publish your bets on sayte.Chto to do with that majority of large transport companies offer on their websites shipping cost calculators, and there are plugins or widgets for most major systems of online stores to calculate and publish the cost of shipping to your website. Use them.
If you can not use them any reason, use a fairly high fixed cost of delivery to cover all the costs of sending the goods. For particularly heavy or large items, you can always turn on the allowance price (not sure to include them on the site) .14. Lack of information on policies in stores on various issues before the customer buy from you the goods, he probably wants to know your policies regarding delivery and return of goods, and other rules store. And there's no reason not to publish this information in the FAQ or anywhere else on your site. Providing such information on the site in advance can save you the headache of their discontent orders pokupateley.Chto to do with this FAQ or use the present in a special section of your rules for different types of interaction with klientami.15. Do not focus our attention on the purpose of the goods online store is selling products (or at least that's what the goal should be). If your site places greater emphasis on the bells and whistles, and the design itself is not designed to achieve this primary objective.
Make sure your site demonstrated in the first place your products, but only after all ostalnoe.Chto to do with it Think about how the products are shown in the brick and mortar stores. While under the glass display cases or in the shop window may show something much more than just products for sale, they contribute to the demonstration of products in the most favorable light for you. Do the same with your site. Make sure that every design element is doing something to demonstrate the products in the best light.