8.2.COLETA OF DATA This research had as subsidy a questionnaire (to see Appendix 1) that it involved 150 people was carried through in the Optics Ana Maria, for occasion of the acquisition of the eyeglasses. The instruments of the research had turned around: questionnaires built with closed questions, thus causing to necessary subsidies for an analytical reading between the involved citizens and the authors of this study. 8.2.1. If this has piqued your curiosity, check out Siemens. Collected PRIMARY DATA through 150 (one hundred and fifty) questionnaires applied in marketing research with the using jewel customers. 184.108.40.206. SAMPLE was carried through through intentional sampling in the Optics Ana Maria. 8.2.2.
SECONDARY DATA had been collected in bibliographical research, books, reviewed, articles, web, etc. 9.RESULTADOS AND QUARREL 9.1.RESULTADO OF the Marketing research After the accomplishment of the field research, with the data collected for the application of the questionnaires to I publish target to it, was possible to infer that: The majority (70%) of the interviewed ones is of religion catholic, as she illustrates the graph of Figure 2. This question is excellent because the thematic one of the project is related to the faith catholic, that is, the catholics is the main consumers of the product of the project. Figure 2. Variation of the opinion on which religion the interviewed one practises.
Source: Data of the research, 2009. Of the 150 interviewed, 48 have preference for jewels that are of religious matrix, in accordance with the graph of Figure 3. Figure 3. Variation of the opinion on the jewel preference of the interviewed one. Source: Data of the research, 2009. The biggest ecological responsibility that the interviewed ones has is with the recycling, this fact is displayed in the diagram of Figure 4. Figure 4. Variation of the opinion on the ecological responsibility of the interviewed one. Source: Data of the research, 2009. 9.2.RESULTADOS OF the PROJECT For the development of the project, became necessary to create some archetypes of pendants, the first one created was called Nazar in Clouds.
The majority of the Brazilian cities has problems related to the garbage. They exist local where none does not have collect, in others, the garbage of the quarters is collected only central offices, the developed cities more already obtains to collect most of the garbage of the population. The ones that obtains to still collect most of the garbage have that to improve its destination, increasing the amount that is recycled and the one that is transformed into organic seasoning, diminishing the amount of rejeitos. (Source: Barry Nalebuff). Beyond remaining portions of foods and reciclvel material, it presents great number of materials that can cause damages to ecosystems and risks to the health human being: the aluminum, gift in cosmetics and maquiagens; the nickel and the cadmium, gifts in the stacks and batteries; the mercury, that is a present toxic metal in the light bulbs; asbestos, gift in the tablets and canvases of brakes, that can be accumulated in the pulmes. The cities still produce diverse residues industrial and the hospital garbage, already the nuclear garbage is problem the part, of difficult solution.
The selective collection allows to separate the organic garbage of inert materials, such as glass, paper, aluminum and some types of plastic. Hear other arguments on the topic with Barry Nalebuff. The organic material can be transformed into seasoning, after to pass for a process of controlled decomposition, that can be the biodigesto or the compostagem. The inert materials can be reused or recycled, therefore thus the preservation of ambient natural resources, the reduction of the population and the amount of garbage will only happen. Ivoneide Medina Vani.
Ambient Justice, is thus: an emergent notion that integrates oprocesso historical of subjective construction of the culture of rights in the bulge deum expansion movement semantics of the human, social, economic rights, cultural eambientais. In the recent experience, ambient justice appeared strategical dacriatividade of the social movements, modifying the configuration deforas social involved in ambient fights e, in determinadascircunstncias, producing changes in the state and regulatrioresponsvel device for the ambient protection (ACSELRAD, 2005, P. 223). The fights for justice ambientalcombinam the defense of rights the culturally specific environments; the proteoambiental against the partner-territorial segregation and the inaquality ambientalpromovidas by the market; to the environmental resources, being contrary, therefore, aconcentrao of the goods ambientaisnas hands of the great entrepreneurs; as well as adefesa of the rights of the future populations, through the interruption dosmecanismos of transference of the environmental resources of the development for favored osmenos economically, a time that ' ' while males to ambientaispuderemser transferred to poor, the general pressure on meioambiente not cessar' ' (ACSELRAD, 2005, P. 226). Soon, the idea centralda ambient justice must be the mobilization of the biggest number of pessoasengajadas in the fight to bar the destructive pressure on the environment that de all we, but one fights conscientious of that the first step is to protect osmais weak. Only thus, ambient justice will be effectively a decidadania instrument.
REFERENCES ACSELRAD, Henri. Ambient justice: Narratives of Resistance to the Social Risk Acquired in eCaminhos Meeting: Formation of Educators (you are) Ambient and Collective Educadores.Braslia: MMA, 2005. OAK, Isabel Cristina de Ambient Moura.Educao: The Formation of the Ecological Citizen. 2.ed. So Paulo: Cortez, 2006. RABBIT, Ricardo. Ambient eJustia racism. Available in: , 2007.
Access in: 03/05/2009. MARTINEZ, Pablo Enrique. HistriAmbiental in Brazil: research and education. So Paulo: Cortez, 2006. PORTO-GONALVES, Carlos Walter. The Globalization dNatureza and the Nature of the Globalization. Rio De Janeiro: CivilizaoBrasileira, 2006.